Wuthering Heights By Bronte Essays (588 words) - British Films

Wuthering Heights By Bronte I would like to analyze the conflicts that Heathcliff faced throughout the novel Wuthering Heights. Heithcliff's character was very complex. He lived a troubled childhood that is never completely revealed to the reader. All we know is that he was abandoned at a young age and when Mr. Earnshaw discovered him, he was sickly looking. Heathclfidd was then brought to live in this brand new society at Wuthering Heights. Hindly, Mr. Earnshaw's son, was jealous of Heathcliff from the start because he felt that his father loved Heathcliff more than himself. Hindly's hatred for Heathcliff was worsened once he realized that he and Cathy had fallen in love. To protect his sister, he slowly turned Heathcliff into a vagabond. This ultimatly forced her to seek love elsewhere. When Heathcliff overheard that Cathy was to be married to another man, Edgar, he ran away from Wuthering Heights. After fleeing Wuthering Heights, Heathcliff was forced to start a new life and obviously succeeded at this because during this time he became very wealthy. Upon returning he confessed to Cathy that he never stopped loving her. When Cathy didn't reciprocate his feelings, Heathcliff became enraged and to spite Cathy, he married her sister in law, Isabelle. At this point Cathy and her husband Edgar were expecting a baby. Heathcliff's marriage sent her into a deep depression. She fell very ill and soon after giving birth to her daughter, Cathrine , she died. Berfore she died though, she confessed to Heathcliff her true love for him. After Cathy's death, Heathcliff now became a scornful person, full of hatred. He wanted in the worst way to get revenge on Edgar Linton for stealing Cathy from him. He spent years and years thinking up a valid plan that would drive Edgar to his deathbed. His plan uses Cathrine's cousin, Linton, to lure her to Wuthering Heights against her father's will. When she arrives, Heathcliff's new revengeful side is now revealed. He locks Cathrine up in the house and forces her to marry Linton. When she is finally free to visit her father, Heathcliff's wish is now granted. Her father, Edgar, lies on a deathbed, and dies shortly after Cathrine's return. Now Edgar's fortune belongs to Linton who as according to Heathcliff's plan dies soon after their marriage. Edgar's fortune is now passed on from Linton to Heathcliff. Heathcliff's life persists accordingly for a while until Mr. Lockwood, a new tenant at Wuthering Heights, ariives. He stays in Cathy's old room against Heathcliff's orders and during the night gets a visit from her ghost which he immidiatly reports to Heathcliff. This encounter makes Heathcliff realize that Cathy is waiting for him in heavon. Now that he had seen Edgar die and had stolen his fortune from him, he was ready to join Cathy. From this point on he welcomes death and yearns for his and Cathy's reunion. Heathcliff's death comes abruptly and the only person to mourn his death is Hareton, his nephew. Heathcliff lived most of his life as a victim, but I think that all of his hardships turned him into a stronger person. Unfortunatly, he not only became hard, but lost all the tenderness in his heart. Over time, he enjoyed seeing people endure pain as he himself was forced to do so many times in his past. The ultimate thing that brought Heathcliff to peace was to die and enter heavon where his beloved Cathy was. Now that they are both in heavon it seems as if Heathcliff's wishes have come true because at the end of the novel, someone comments on seeing Heathcliff's ghost with a woman. That woman is presumably Cathy. Their love was obviously an undying love because even in death they found a way to be together.

Author Scams and Publishing Companies to Avoid

Author Scams and Publishing Companies to Avoid Authors Beware: Scams and Publishing Companies to Avoid Becoming a published author is a fantasy shared by almost all writers. And as with almost any widely-shared ambition, there are also folks out there looking to make a quick buck by exploiting those dreams - whether they involve securing a book deal or going the indie publishing route.The publishing world has its fair share of scammers and disreputable companies. At Reedsy, we regularly hear from authors who, despite being well-informed and educated people, have fallen prey to these scammers. In this post, we’ll take a closer look at common writers scams and show you how to identify the publishing companies to avoid on your journey to publication.If you are wondering about the legitimacy of a certain company, leave us a comment below or drop us a line at service@reedsy.com.  We'll get back to you right away. Authors beware! Do you know the most common publishing scams? Vanity Pressesâ€Å"Oh, my! There’s a publisher who wants to release my book!†Not all publishers are created equal. For every Random House, there is some guy in a random house, convincing authors that they hold the key to publishing success. But before you sign on the dotted line, stop for a second and ask yourself and look at what they’re offering. What is a vanity press and why are they bad? Most reputable publishers share the same business model: the publisher acquires the rights to publish and distribute the book by paying the author an advance. The publisher will then cover the costs of editorial, design, and marketing. Once the book is published, the author will receive a royalty of every copy sold (after the author’s total royalties have covered the advance).

A Research Proposal Uber

Business research is a technique to examine the operations effectiveness of a company which they achieve by chosen tools and technique during obtaining and analyzing the data. There are so many tools and techniques available for business research. These different types depend on specific business requirements. Uber was founded in 2009 and official launched in 2010 in San Francisco as a web mobile application platform. In August 2015, it received the label of the most valuable startup in the world with valued at $50.0 billion. In January 2015, Uber stated that it had more than 160,000 drivers in the US who delivered more than a million rides in a day with covering 75% of total US population. Uber has arisen as a disruptive revolution in a business that long ago exposed no efforts to develop its amenities in order to show up their costumer’s desires. That is the key reason as this application facility has been tremendously popular with consumers. As per current statics data it o perates in 70 countries and more than 450 cities with a millions rides daily. (Zhang, 2014) I have chosen to make a research proposal for UBER mobile web based business model. Uber business model offers comparative advantages over their competition. They don’t own any taxi or driver as employee that clearly an advantage in company cost. Their function is to connect its passengers to the driver in a timely efficient manner, and for this service Uber charge an average of 20% of total payment. Uber entered in China in 2013 with the name as â€Å"Youbu†. Chinese taxi industry have several pains such as distressing experiences during busy hours, drivers decline to transport a passenger for shorter distance, car condition and inconsistent quality of service. Uber first introduce themselves as primer chauffeur service names UberBlack but did not get good reception due high cost as compared to competitors and conventional cab services. In October 2014, Uber announced â€Å"People’s uber† that leads extra ordinary growth. This was a non-profit ride sharing program that was to consider inspired by a government document issued by Beijing. To make a close relationship with customers, Uber connect its service to Alipay who is the most popular payment solution in China. In December 2014, Bajekal N. stated that Uber partnered with Baidu who is a Chinese giant web for mapping support. These commercial associations shows Uber’s intentions to build good relationship with local government and it leverage Uber to support from regulation point of view. The objective of this paper is to study on the Uber mobile web based business model. In this study I have used mixed approach i.e. qualitative a quantitative for the business research. I have covered Uber historical statics with its current approach that helps them to make its presence in Chinese market. CAGE Analysis helps Uber to expend their wings in Chinese market. Understand the language might be a difficult but the application could be simply transformed to the target language marketplace. Chinese corporate culture is grounded on personal association somewhat than an uncontaminated transactional act that is the provision that Uber propose. But Uber is the only platform that is digital, which will encourage the Chinese drivers for behaving kind to their clients for avoiding the distance.   The economic trade relationship in US and China has developed from past various years as the solid partnership. This will provide a perfect scenario for the American organizations for deploying this business in the country. The level of involvement to the government of China in these commercial activities, and mainly this initiative of web based, is considered to be very high. This will become the biggest threat to organization as its whole operation is based on and dependent 100% on Internet. Thus, the government of China has the power so that they can block such types of applications, involving high cost to an action like this could mean to a company like Uber. (Patent, 2016) We have used Uber which is an app, thus geographical distance has been decreased with the usage of such type of technology, and thus the model of business for this organization doesn’t own cars or some of the other assets that are physical. So, there is no requirement for exporting such type of the goods. There is not an issue with the Technological distance because drivers of China uses the mobile platforms which is currently experiencing and updating the important rates of organization growths. The GDP per capita of China is $15,184 (PPP in year 2015)10, and this factor is increasing year by year. This is the factor which is decreasing the distance in order for executing in country the new investment. The tax industry is having growing rates activity which is the good signal for developing the businesses such as the proposal of Uber. Thus, from above analysis we can conclude that the Uber expansion plan within the markets of China is having very viable strategy as per the conditions that are offered by this country to the organization claims. China provides great opportunities growth in niche applications for the transport of people, despite present scenario where this Uber is treated as the distant third player with the market share of 8.4%, following to the Yidao 10 whose market share 9% which is in second place and then comes the Didi Kuaidi with 78,3% which is first in the place as the largest chauffeur player of Chinese online. (Inda, 2016) With a specific end goal to be a win rival in China, it ought to actualize different procedures to pick up piece of the overall industry to its rivals, for example, Didi Kuadi and Yidao. Some of them are: all together pick up certainty from the administration, Uber ought to cooperate with nearby government and neighborhood organizations trough joint endeavors or business understandings. Uber needs to better comprehend neighborhood interest for transportation techniques. This can bring about adding more administrations or items to the genuine blend. For instance, it can include minimized city autos in substantial urban communities and cruisers in country regions with shoddy charges, or can be stretched out to another measurement like conveyance administrations as Fedex, yet with private autos. More interest in advertising and advancements, so as to get clients consideration and dedication. Through this procedure Uber additionally can increase open support and diminish the general popu lation negative worries of conceivable future issues with controllers. This last point is one of the primary reasons why Uber is having inconveniences in its worldwide development system. (Xiaoke, 2015) At last, Uber needs to actualize creative techniques to enhance gainfulness in Chinese market keeping in mind the end goal to get a reasonable operation in that nation, since it has been putting extensive sum assets in activities to pick up perceivability inside clients that are bringing about diminishment in overall revenues for the time being. To fathom this issue, they have to locate an all-around adjusted methodology that permits them from one perspective to pick up piece of the overall industry and mindfulness from client, and then again to enhance their net revenues. After collecting related data following is the table that shows the rates for ride for Uber and competitors. Note: The prices showed in table are the lowest offerings available in Beijing; km=kilometer; unit=yuan; Source: data collected on the Uber, the Didi Kuaidi and the Yidao official sites. Following is the process for calculating cost to customers which is stated by Stutman in year 2014: Through an entry evaluating practice Uber could set lesser costs with the objective of exponential growth of both customers and group chauffeurs collected with the possibility of picking up pieces of the pie. Following are some recommendations to achieve Ubers goal for its sustainability in Chinese market with short term and long term implementations. In China, doubling down the Uber efforts it requires for taking the advantages with the local clients having familiarity. As per their sources, Uber raised already $500 millions from the relationship which they are having with insurance organizations, financial services and the Chinese technology. (Mohan, 2015) As part of long term recommendations I have critical reviewed the Ubers business and after analyzing I have come across some recommendation for its expansions in Chinese market such as tie-ups with top rates restaurants, hotels and local tour and travel companies or even accruing some small to medium operators. These some recommendation will help Uber to make its presence strong and helps in offering low cost rides to customers. Uber needs to set short term and long terms goals to make their presence in Chinese market. It is essential to work with local bodies to ensure success for any business. Uber should adopt some good features from its competitors and have to work for create enthusiasm for drivers to choose them as a preferred partner. (Bradsher, 2015) Bajekal, N., 2014, â€Å"Uber Charged 4 Times Its Usual Rate During Sydney Hostage Siege,† Time Inc., Retrieved from: https://time.com/3633304/uber-sydney-hostage-surge-pricing/ Bradsher, K.; Buckley C., 2015,  "China's Market Rout Is a Double Threat", novices have rushed to join a national fever of speculation, Retrieved from: https://www.nytimes.com/2015/07/06/business/international/chinas-market-rout-is-a-double-threat.html?_r=0 Horwitz, J., 2015, â€Å"Uber Is Logging 1 Million Daily Rides in China — as Many as the Rest of the World, Combined† Retrieved from: https://qz.com/426561/uber-is-logging-1-million-daily-rides-in-china-as-many-as-the-rest-ofthe-world-combined/ Inda, C., 2016, Uber and its expansion strategy in China, Retrieved from: https://www.slideshare.net/ChristianInda/uber-and-its-expansion-strategy-in-china Mascolo, A., 2016, Uber in China: What's next? (Study from DDIM 10 class), https://www.slideshare.net/AlessioMascolo/uber-in-china-whats-next Mohan, P., 2015, Uber-deems-china-no-1-priority, https://www.fastcompany.com/3047390/fast-feed/report-uber-deems-china-no-1-priority Patent, O., 2016, â€Å"UBER TECHNOLOGIES, INC. Patent Owner†, Retrieved from: https://www.patentbuddy.com/Company/Profile/UBER-TECHNOLOGIESINC./1957650 Stutman, J., 2014, â€Å"Waiting on the Uber IPO†, Retrieved from: https://www.techinvestingdaily.com/articles/waiting-on-the-uber-ipo/463 Xiaoke X., Xin W., Bendle, N., 2015, UBER: MANAGING A RIDE IN CHINA Case Study. Richard Ivey School of Business Foundation, Retrieved from: https://hbr.org/product/uber-managing-a-ride-in-china/W15425-PDF-ENG Zhang, S., Shih, G., 2014, â€Å"Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation†, Retrieved from: https://www.reuters.com/article/us-uber-tech-fundraising-idUSKCN0QQ0G320150821

AICPA Ethics & COSO Framework for Internal Controls Essay

AICPA Ethics & COSO Framework for Internal Controls - Essay Example The first issue is about how Harold Potter gained employment and shares with Dumbledore Enterprise, a public company. Being supported by his uncle to gain entry to the company is not a serious issue. However, once he gained membership to the AICPA, there were implications that made his continuous involvement in Dumbledore risky. Section 101.01 states that a person should be independent in performance of professional services (Independence, 2011 para 1). This therefore means that once he was connected to Dumbledore as a previous employee and a shareholder, he would lose his independence and could not provide services for the company. Upon graduation, Harold decides to describe himself as 'Accountant' on his business card. Section 57 Scope & Nature of Services states that Members â€Å"...should observe the principles of the Code of Conduct in determining the scope and nature of services to be provided.† (Scope & Nature of Services, 2011 para1). There are issues with this descri ption because although he was qualified, he did not have the required level of experience to be considered a member. This therefore means that it was unethical for him to present himself as an accountant when he was not a full member. Section 191.65 forbids people to use the title CPA when they are not qualified members in Public Practice to use the designation of 'Accountant' without making disclosure of his capacity (Ethics Ruling, 2011 para 65). Clearly, Harold was not in public practice then so again, it was inappropriate to use the title of Accountant without specifying the scope of this designation. Using the Firm Name Aaron, Potter & Zzucker (3) For the sake of getting popularity and exposure in the phonebook, Harold decided to use the above name. According to Section 501.10 False Misleading or Deceptive Act in promoting or Marketing Professional Services members should not use false or deceptive means to promote their firms (Acts Discreditable, 2011 para11). Clearly, Harold Porter was working alone. There were no Aarons and Zzuckers in the firm who were CPAs. This therefore means that the use of the name was misleading. Further instruments in the Code of Ethics go against Harold in this direction. Section 502 prohibits members from advertisment, that is false, misleading and deceptive. Section 505.1 Form of Organization & Name says that members shall not practice public accounting under a name that is misleading (Form of Organization & Name, 2011 para 2). Providing Tax Services & Audit for Dumbledore (4) Although Harold did not have any experience in tax and auditing, he took the offer of his uncle to provide tax and auditing services for Dumbledore. There are two major components of the AICPA code which makes it unethical and potentially illegal for Harold to take these options. Section 201.2 Competence requires members to undertake professional services that they are reasonably expected to complete with professional competence (Competence, 2011 para2 ). Since Harold had never done tax and auditing before, it was wrong to do the books of a public company without any supervision because there was no assurance that he had the necessary professional competence. Section 57 Scope & Nature of Services states that members should observe the principles of the Code of Professional Conduct in

American Disability Act Essay Example | Topics and Well Written Essays - 750 words

American Disability Act - Essay Example ADA has received many criticisms that are mainly classified into two categories. The first category concerns employment of people with disabilities. Under this category of criticisms, critics have pointed out that ADA reduces the employment of persons with disabilities. In addition, critics have pointed to the concern that ADA increases the cost of conducting business for business owners. The criticism based on reduction of employment opportunities for persons with disabilities has been supported by the fact that just after its enactment, the period covering between 1991 and 1995, the employment of people with disabilities reduced by 7.8% and this reduction affected people of disabilities regardless of their age, their levels of education, or even type of disability afflicting an individual. The most affected with that drop in the employment rate due to the enactment of ADA were young people, those with lower levels of education and men that were mentally disabled. Nevertheless, there has not been any concerted focus on investigating the causal link between the Act and the decline in employment for disabled people for that decade since its enactment. The second category of criticisms relates increase in private plaintiffs. The argument is that since the Act was enacted, it became an integral part of the employment law yet the Act only permits private plaintiffs to get injunctive relief. Injunctive relief is the court order making it mandatory for public accommodation to remedy contraventions of the accessibility laws. Besides injunctive relief, ADA only demands that private plaintiffs receive attorneys fees. However, it fails to provide monetary compensations to private claimants who take legal action against non-compliant businesses. Thus, for persons with disabilities to receive the remedies left out by ADA, it is upon the specific state to

The female monster Essay Example for Free

The female monster Essay Mary Shelley has constructed her gothic novel, Frankenstein, to include an array of passive female leads. This would not be unheard of in 1818, however Shelley was the daughter of an important feminist, and she herself possessed many of these same values and perspectives. With that in mind it can easily been understood that Shelley has constructed her novel to purposely be almost devoid of strong female leads in order criticise the social stereotypes of her time and the women who conformed to these, while the men in their lives dominated them. Shelley directly contrasts her passive characters to that of Safie, who is a relative success story compared with the fate of the other female characters. Safie embodies the life that women can have if they challenge their inferior role in society and this can be shown through analyses and comparisons of and between her and characters such as Justine, Caroline, Elizabeth and the female creature. Safie is used to highlight the passivity of the other female characters. She contradicts the stereotype that women should adopt a mother-like role as a carer and guardian. She challenges the domesticated, family orientated and victimised imagery of women who are dependant on men to support their lifestyle. Safies contradictory personality is shown through certain quotes in the novel, such as when it is stated that, When alone, Safie resolved in her own mind the plan of conduct that it would be her to pursue. The use of the phrase resolvedin her own mind indicates a level of individual thought that the other females do not posses due to the restraints placed on them by society and the men who exert control over them. A strong contrast can be made between the characterisation of Safie in comparison to other female characters in the novel. This was done with purposeful intent to convey that women can be equal if they challenge their social stereotypes. Of course Safie still displays feminine qualities, which can be seen in Frankenstein when she nurses her ill attendant with devoted attention a compassionate trait that conforms to the expectations of women. Despite this, Safie still remains the only surviving female protagonist of Frankenstein, thus being the embodiment of what women are able to accomplish if only they were to be brave enough to break free of their restraints and strive for change. Justine Moritz is an example of a submissive female character that conforms to societys expectations that women should be weak, beautiful and unrecognised as an important part of society. Justine is the target of pity from both the audience and other characters in the text from the very start because she was rescued from a broken family with an abusive mother and dying siblings. Justine is then wrongly accused of the murder of William Frankenstein; however, despite her innocence she confesses to the crime because it is what is expected of her. Justine represents the stereotype of how women are expected to be well endowed in appearance and she is often described by other characters as very clever and gentle and extremely pretty and Elizabeth spoke of Justines softness and winning mildness. These traits are all representations of Justines conformity to societys expectations. Throughout her trial, Justine makes little effort to protest her innocence and accepts false guilt for the crime, God knows how entirely I am innocent. But I do not pretend that my protestations should acquit me. This is also supported when she states, I must be condemned, although I would pledge my salvation on my innocence. Justine confesses because of her weakness under the judgemental glare of society, and is executed as a result. Through Justines experiences, Mary Shelley is highlighting the negative consequences of giving in to the pressures of society. Shelley is showing that if Justine was to have remained strong and protested her unjust trial, which was a direct result of her gender, then she may have been able to save herself and place the seed of doubt within the judgemental stereotypes of society, to rise above the oppression placed upon her by men. This contrasts with the assertive nature of Safie, who does not allow herself to be oppressed by the men in her life, mainly her father, and instead chooses to create a fate of her own choosing. Even less significant, but still present is the female monster, so passive it does not even achieve life, thus supporting that women have little, if any, outstanding role in Frankenstein. The creation of the female monster is absorbed by Victor in fear of being unable to control her actions. This signifies that women are oppressed in the fear that the will be uncontrollable. This is supported when Victor states, she might become ten thousand times more malignant than her mate signifying his fear of being unable to control her. The importance and expectations of feminine beauty are also impressed upon readers through the female monster. Shelley is conveying the importance that appearance plays in determining our roles and status in society and showing that if a woman should lack this quality then they will face the harsh reality of how truly cruel society can be in its rejection of the ugly. This is also supported when Victor is thinking about his female creation and says, the creaturealreadyloathed his deformity, and might he not conceive a greater abhorrence for it when it came before his eyes in the female form. This expectation for women is also shown when Victor says he is concerned with the outward substance of things. Shelley is therefore criticising the submissive nature of those women in society who both do and do not possess the flattering looks expected of them for not challenging this. Safie, although beautiful, does not allow her appearance to determine the path her life will take and refuses conform and let her father control her.

The Benefits of Web Publishing :: Internet Online Communication Essays

The Benefits of Web Publishing Before the advent of the World Wide Web, the means to share opinions and ideas with others easily and inexpensively was limited to classroom, work, or social environments. Generating an advertisement or publication required a lot of expense. Today, businesses and individuals can convey information to millions of people by using Web pages. Web publishing is the process of developing and maintaining, and posting Web pages. With the proper hardware and software, Web publishing is fairly easy to accomplish. For example, clip galleries offer a variety of images, videos, and sounds.1[1] A sound card allows users to incorporate sounds into Web pages. With a microphone, a Web page can include voice. A digital camera provides a means to capture digital photographs. A scanner can convert existing photographs and other graphics into a digital format. A video capture card and a video camera can incorporate videos into Web pages. A video digitizer can capture still images from a video (Thrall and Winters 46-68). HTML (hypertext markup language) is a set of special codes used to format a file for use as a Web page. These codes, called tags, specify how the text and other elements on the Web page display in a Web browser and where the links on the page lead. A Web browser translates the document with the HTML tags into a functional Web page. Developing, or authoring, a Web page does not require the expertise of a computer programmer. Many work processing and other application software packages include Web page authoring features that assist in the development of basic Web pages. Microsoft Office 2000 products, for example, provide easy-to-use tools that enable users to create Web pages and incorporate items such as bullets, frames, backgrounds, lines, database tables, worksheets, and graphics into the Web pages (Shelly Cashman Series ® Microsoft Word 2000 Project 2). Web page authoring software packages enable the development of more sophisticated Web pages that might include video, sound, animation, and other special effects. Both new and experienced users can create fascinating Web sites with Web page authoring software.

A view form

Though a ceremony like the one of the Northern Ojibwa may seem extreme, I understand Cooley's position. It is a way to go out with honor and pride with respect from his people. Nobody wants to leave this life needing someone to take care of them, such as changing their diapers, feeding them, or bathing them. There is a level of pride is justifiable with old age. Believe there is dignity in knowing how to accept the help from others when it is needed. A few years ago, was present when my grandfather, Blair, passed away. He lived a full life and was an honest man.He was happily married for 65 years and raised four intelligent, loving children. The day he past the whole family was at the hospital. Even though the emotions were high, my grandfather's calming aura settled in the room. Believe my grandfather know he was going out with dignity as his children stood around him honoring his life while he was taking his last breath. I did not realize how much I look up and admire my grandfathe r's life. The last couple months of his life he spent in a nursing home. He graciously accepted the much needed help. Like every other stage in life aging is a process.I believe many people in old age move from a place of denial of their capabilities to a place of acceptance of their limitations. Cooley suggests that there is a time when every aging person experiences the limitations and aliments of one's own body. In his essay he shares an experience he has when he almost got into a car accident. The other man gets out of the car ready to fight but walks away once he saw Cooley was an older man. Cooley did not want to accept that maybe it was the old age that was causing him to be more weary behind the wheel. In the allowing paragraph he goes on to describe a woman offering him a seat on the bus.He initially declines the offer. As this scenario continues throughout the years he eventually takes the offer and is glad he could rest. These two experiences Cooley shares clearly shows h is slow process into acceptance. Initially, he was in denial and angry that someone thought of him as old and unable to function properly behind the wheel. Then, years later he accepts the offer for a seat on the bus. Cooley's process reminds me of one of my own. When my parents told me that they were â€Å"cutting me off' and expected e to be fully self-sufficient, I went through a similar process.At first was in complete denial that my parents would actually do such a thing until they refused to give me money. Was angry and thought it to be unfair. I was very unhappy for a while until accepted my situation and embraced my independence. At this point in my life, I am currently creating a life for my future. I am just beginning to form my personal identity for who I am and who am going to be. We as humans, spend years even decades shaping who we are and making meaningful, identifiable attachments to the world around us.Aging individuals are remembered for their careers, accomplishm ents, and successes. Once they arrive to the final stage of life, with less to look forward to, they struggle to keep the idea of who they used to be alive. Cooley mentions, â€Å"the men and Women envy are those who accept Old age as a series of new challenges. † I believe that this is Cooley expressing his inability to let go of his old capabilities. I believe it is crucial to be able to let go of who you use to be and focus on who you are in the present moment. I struggled a lot with letting my old self go. A recovering addict and while Vive been clean, have had difficulty identifying who I am as a person with my past actions. I gained so much freedom from closing the door on my past but remembering those experiences to strengthen my future. For many, trying to maintain one's old identity is an unfortunate reality, but there are those that embrace the new challenges of old age. Cooley's essay, â€Å"A View from 8(Y' gave me an entire new standpoint on aging people. After reflecting on his essay, I came to understand the trials and tribulations that the elderly experience.

Five Forces Analysis-US Express Mail Industry Essay

Question 1 asked to complete a five forces analysis of the US Express Mail Industry. A five forces analysis is done to rate the attractiveness of an industry. Threat of new entry is low because the barriers to entry are high. Newcomers to the industry would require an enormous amount of up front capital to set up the distribution networks and infrastructure, such as establishing hubs, and acquiring aircraft and a large amount of ground transportation vehicles (vans, trucks, ect). Economies of scale are significant and would deter new firms from entering because initial sales volumes would be low do to the fact that existing brands already have strong brand identification, and there are no cost advantages to entering, like government subsidiaries or favorable locations. There would also be aggressive reaction from the three main players (FedEx, UPS, Airborne) since the level of rivalry is already so high. Buyer power (customers consisting of businesses and the general public) is high mainly because the large volume of customers have no brand loyalty in the express mail industry. Customers base their selection of a carrier on reliability, price, and convenience and there is not much product differentiation in any of those areas between carriers so customers can bounce around between carriers, essentially playing the competitors against each other, forcing prices down and demanding higher quality and services. Supplier power is high overall. The main inputs, or supplies, for the express mail industry are fuel, airports, aircraft, ground transportation, and the employees. The employees are unionized and have the power to demand higher wages and benefits, they may not always get that, but then there is the potential for strikes, like with UPS, which costs UPS $700 million in revenues and hurt their reputation. Fuel is another supplier power that is high. Fuel is a key component and there is limited bargaining when it comes to negotiating fuel prices. Another key product is the airports, there are only a few in each major city, and the carriers have to go where they have to go, hitting those hubs in major cities, thus causing there to be little bargaining power with airports. The airports and the aircraft suppliers aren’t only relying on the express mail industry, so that also gives those suppliers more power to charge what they want (landing fees, cost of planes). Ground transportation vehicles is the only input that would allow for more bargaining power since there are numerous alternatives available, there is more room for the  industry players to negotiate price. The availability of substitutes is medium mainly because there aren’t a large number of substitutes out there for express mail outside of the industry. Most next day deliveries are business documents, parcels, letters, ect, not typically cargo. So substitutes could include email and faxes, both are faster and cheaper than express mailing. Depending on the nature of the business, video conferencing or the old fashion telephone could be used. If the parcel is going somewhere local maybe could use bike messengers, or just hand deliver. There are also the second tier players, like RPS, DHL and TNT, while they are still in the delivery industry; they tend to specialize in areas other than express mail. With RPS, it is second day service at 40-50% less, and a business that does a large amount of overseas or international express shipments may want to substitute with DHL or TNT, who specialize and differentiate themselves in the international market. The Intensity of rivalry is high. The domestic express mail industry only consists of three major firms, UPS, FedEx, and Airborne, and six second tier firms, such as DHL, RPS, and the U.S. Postal Service so there isn’t a high level of concentration. The big three make up 85% of the U.S. express mail market. There is intense competition, when one company lowers prices, so does another, leading to price wars. When one company improves it technology or offers more service, so do the others, leading to difficulty in differentiating products. Fixed costs are high (planes, hubs, transportation) and when fixed costs are high it causes companies to want to reduce prices in order to sell more and generate more revenue, but the revenues have not kept up with falling prices and has caused the industry growth to be slow so the companies are all fighting for market share. The exit barriers are also high, financially and non-financially. Financially because of the enormous amount of capital that has been invested (fleets of planes and/or trucks, set up of the distribution networks and infrastructures), and non-financially, mainly due to social costs. People conduct business everyday and rely on urgent delivery of time sensitive information (documents, contracts, and perishables like medical samples) and not having the services of the express mail industry to deliver those time sensitive parcels could cripple the economy, for example when UPS when on strike for 16 days, there was a â€Å"noticeable disruption† to the economy as a whole. So in conclusion, based upon this analysis, the US Express Mail Industry in terms of profitability is very unattractive and would be considered unattractive by any firms considering entering as well.

MTV Case Swot Analysis Essays

MTV Case Swot Analysis Essays MTV Case Swot Analysis Essay MTV Case Swot Analysis Essay Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for being trendsetters in popular culture. Its first-mover advantage in the industry also played a huge role in establishing and maintaining a connection with the youth audience. This dominance over the young adult population has led cable networks and advertisers to have a high demand for advertising on MTV, which is another one of their strengths. Advertisers are eager to gain advertising slots during MTV’s most sought after programs such as the MTV music awards. Many companies, such as Burger King and Foot Locker, have sponsored MTV so that they can reach out to young adults across the country. Because MTV lead to the success of many artists, many of them hope to be affiliated with MTV so that they will continue to be relevant in today’s pop culture. This is another strength for MTV because it’s alliance with so many celebrities is another factor of why they have such a strong following in the young adult market. MTV has been successful in its expansion into the global market because it localizes itself to fit the interests of its audience. Its mergers with companies such as the Philippines’ National Broadcasting Company has also made them more relevant to the local culture. MTV has become a global brand through its expansion to China, Europe, India, and other places around the world. MTV’s support for political and social causes, such as the 2004 presidential elections or relief for Hurricane Katrina, has made it more even more relevant to viewers across the country. This has led to their influence and power in entertainment media. Another strength is that the MTV network has various channels that as a whole cater to an even broader demographic. For example, they own Nickelodeon, which is a channel primarily for children, or they own BET, which focuses on African-American music and entertainment. Weaknesses MTV continuously risks losing its dominating position because it solely serves momentary on-demand interests. This is difficult because it means that MTV must constantly find out what these interests are and be the first to expand them no matter how fast they might change. Because cable television offers several other alternatives, MTV must work even harder to continually grasp the attention of its audience. Another weakness that MTV has is the fact that their many cultural misunderstandings have led to them have difficulties reaching local audiences. In order to better reach these local audiences, it must use advertising and branding that is more appropriate to their culture. Opportunities MTV saw many of its competitors as opportunities as opposed to threats. When competitors such as BET, The Box, or VH1 gained large success across the country, MTV sought to purchase these companies and add them to their MTV networks unit, which has increased MTV’s revenue significantly. The digital age has also presented MTV with an opportunity to expand its market. Merging with mobile and Internet companies could lead to a wider distribution of their products. Also, a lot of MTV’s success has come from being a channel that is interactive with its users, so technology could add to their success by allowing them to hold polls for the VMA’s (Video Music Awards) on their mobile phones, for example. Globalization has also been a huge opportunity for MTV to expand into emerging markets, such as BRIC countries, Brazil, India, and China. For instance, the 12-34 age group, MTV’s target market, accounts for nearly two-thirds of Asia’s population. Increasing advertising in these countries also provides MTV with an opportunity to increase its advertising revenue. Threats Although MTV has bought out many of its competitors, it still has a lot of competition to face against companies such as FuseTV. New technologies that have emerged in recent time have led to the creation of even more channels that MTV has to compete against. Also, MTV initially had a hard time providing international local cultures with program material that would be of interest to them. Instead, they provided them with English speaking channels and American music without thinking that they might enjoy something that is more in line with their cultures. Although MTV has since done a better job of catering to those local cultures, many different countries such as Germany had created their own local music channels by then that started to compete with MTV. Those countries have a familiarity with the local audiences that MTV doesn’t and needs to have, giving those local music channels a competitive advantage. Also, another threat to MTV’s success is the fact that their advertising revenue has started to decrease ever since cable networks have started to lose their appeal. Because an increasing number of people are using digital cable to watch their shows and skip ads or watching shows online, advertisers are spending less money on advertising on MTV. MTV’s late addition of their online site has also put them behind on making money from online advertising. MTV’s dominance over the 12-34 market can be a threat to them as well because they, the MTV Generation, are growing old and will soon be uninterested in this channel since it largely caters to the youth. MTV needs to find a new market to please as this generation gets older, and it is a threat to their success that the young adult stage is a very short-lived stage in a person’s life. Young adult’s interests are also extremely quick to change, which could make it difficult for MTV to effectively keep up with them.

SCADA Worm Case Study Example | Topics and Well Written Essays - 1250 words

SCADA Worm - Case Study Example It is as well the first worm which encompasses a programmable logic controller (PLC) root kit. Additionally, in the beginning Stuxnet worm dispersed without rhyme or reason; however, it incorporated a high level and sophisticated malware payload that was particularly designed to target Siemens supervisory control and data acquisition (or simply SCADA) systems that are intended to manage and observe detailed industrial procedures. In this scenario, Stuxnet infects PLCs by weakening the Step-7 software system that is employed to reprogram these systems (O'Murchu, 2012; Keizer, 2009; John, 2010; Masood, Um-e-Ghazia, & Anwar, 2011). This paper discusses the impact and the vulnerability of the SCADA/Stuxnet Worm in the critical infrastructure of the United States. This paper will also discuss some of the important methods to mitigate the vulnerabilities. This research will investigate the levels of responsibility between government agencies and the private sector for mitigating threats an d vulnerabilities. Vulnerability of the SCADA This section outlines some of the major vulnerabilities regarding SCADA. Various research studies have shown that a range of vulnerabilities still exist inside SCADA systems. In this scenario, the majority of extensively publicized security based attacks on SCADA systems have taken place over the past few years as well as a large number of reports have been produced confidentially and publicly admitting issues and challenges securing similar systems. For example, SCADA system’s major vulnerability revealed itself when Japanese groups purportedly attacked control systems organizing commuter trains. Another major vulnerability attack was the Slammer worm that immobilized a security monitoring arrangement at Davis-Besse nuclear power plant located in the Oak Harbor, Ohio in the year 2003 (Swan, 2012; Fidler, 2011; Rebane, 2011). In addition, there are so many other instances of this attack, for instance a major vulnerability taking p lace due to an illegal intrusion through a previous, disgruntled worker into a worldwide chemical corporation attempting to cause damage. In the same way, Ira Winkler’s security based vulnerability instance in SCADA happened while conducting experiments at a power corporation network that was so flourishing that the test had to be stopped. Another major vulnerability in SCADA was identified due to the Sobig computer virus that influenced the CSX train signaling arrangement in the year 2003. Additionally, the disruption in collaboration and communication happened in Worcester, Massachusetts Air Traffic Communications system in 1997. SCADA vulnerability also happened due to foreign actors, where a cyber attacked a United States water plant in an obvious effort to achieve access as well as probably control of the significant corporate arrangement. In addition, the latest Stuxnet Worm that spreads extensively searching for exact SCADA applications and systems, supposedly attackin g Iran’s Natanz nuclear arrangement, allegedly reasoning 1,000 centrifuges to spin out of control (Swan, 2012; Fidler, 2011; Rebane, 2011). Moreover, these above stated different vulnerabilities could have taken place due to some of the reasons (Swan, 2012; Fidl

The World's Poorest Countries Assignment Example | Topics and Well Written Essays - 2500 words

The World's Poorest Countries - Assignment Example Countries with GDP per capita of $765 or lesser than that are declared to be the poor countries (The 10 poorest countries of the world, n. d) According to International monetary fund and the CIA world factbook, Zimbabwe was declared as the poorest country in the world in the year 2010. The study of the list of poorest country in the world also brings into notice that among the top 10 poorest country in the world, 9 of them are from the region of Africa which reflects the vulnerability of the African region. The table below shows the list of the top 10 poorest countries along with their respective GDP during the year 2010 as declared by the International monitory fund. Countries Annual GDP per- capita (in $) Zimbabwe 0.1 Democratic republic of Congo 334 Liberia 379 Burundi 401 Somalia 600 Niger 736 Eritrea 739 Sierra Leone 747 Afghanistan 800 (Top 10 poorest countries in the world 2010, 2010) Poverty is reigning in most of the countries. The causes underlying the poverty are varied in nature. It is not always the people who are responsible for the predicament. The governments of the country play a major role in framing policies which leads to the successful development, whereas failure from their behalf makes the people suffer for years. The leaders of the developed countries are also responsible as their external influences often make the government of poor countries helpless and results in unequal rules of trade. Structural adjustment has been one of the prime causes of poverty. To attract the investment form the developed nations, poor countries try to reduce the wage structure and provide cheaper resources but ultimately it results in the degradation of the economy and increases the poverty level among the people.... The study of the various socio economic conditions of the poorer nations reveals the fact that the opportunity of free trade is not present in the countries. The important factor required in the success of the free trade lies in the fact that the nations entering into the free trade should possess skills and resource to produce cost effective goods and services with which they can trade with other countries. It has been portrayed that the absence of adequate capital, labor and infrastructure prevails in most of the countries. The paper studies in detail about the various aspects of the poorer countries and studies whether any possibility of free trade exists among the poorer nations. The option of free trade would have definitely helped the countries to recover from their overall financial crisis, but the preliminary requirements of entering into the free trade are absent among the countries as highlighted in the study. It is recommended that the poorer nations should prevent them from entering into the free trade agreements unless and until they have the necessary infrastructure and they improve on their core sectors of the economy. If the countries decide to enter into free trade, it would become much more vulnerable for them instead of helping their situation. However the countries should make a strong effort in improving their conditions so that they are in a position to enter free trade as it will really provide an added advantage to them in the days to come. Help from the developed nations of the wo rld are also required for the promotion of free trade among the poorer nations.